McDonald’s new pastries are here. Here’s how to get them for free
New York (CNN Business)McDonald’s has struggled at breakfast, a part of the day it once dominated. So the chain is rolling out new bakery items Wednesday for the first time in nearly a decade.
The expansion of the company’s McCafé lineup adds three new sweets — an apple fritter, a blueberry muffin and a cinnamon roll — to menus as it finds itself in a competitive battle with rivals over the first meal of the day.
McDonald’s is giving away one of the new items free with a purchase of a hot or iced coffee on orders placed through its app. The promotion runs from November 3 through November 9 and is valid once per day at any time.
McDonald’s (MCD) regularly tries to entice customers to use its app with a variety of promotions and coupons, as well as a limited rewards program aimed at boosting coffee sales. Increasing the app’s user base is “key,” according to Morningstar analyst R.J. Hottovy, because the promotion could build customer loyalty: Customers might be coaxed to come back because of future offers.
The chain could use the boost, as it faces more competition at breakfast. Its most notable rival is Wendy’s (WEN), which launched its own breakfast menu nationwide for the first the time earlier this year. It features a mix of salty and sweet items such as the Breakfast Baconator and Frosty-ccino.
Breakfast now accounts for 8% of Wendy’s total sales,…………Read More>>