Snapchat launches TikTok-like feature ‘Spotlight’
Snap Inc on Monday rolled out a feature, “Spotlight”, that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.
Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post here.
The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.
Facebook Inc. earlier this year launched Instagram Reels – the company’s version of TikTok that lets users record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library.