Uber Joins Lyft to Offer Free Rides to the Polls on Election Day
Voters who need transportation to cast ballots on Election Day can hitch a free ride through Uber.
On Thursday, the company said it was going to offer rides to the polls on Nov. 6, at no charge to anyone in the US. However, the free rides won’t be distributed directly through the Uber app, but through two nonprofit initiatives, #VoteTogether and Democracy Works.
Both will be issuing promo codes that work on the Uber app. In the case of Democracy Works, the group plans on offering the promo codes through its election reminder tool at TurboVote.org, which already has 5 million registered users.
Mike Ward, TurboVote’s program director told PCMag, that some of its users have cited transportation issues as a challenge to reaching the ballot box. So the free rides from Uber should help more people reach the polls.
TurboVote users can receive the Uber promo codes by messaging the tool about obtaining a free ride. Democracy Works plans on offering the codes for both Election Day and in states that offer early voting.
To help people find the right polling location, Uber is going to be adding a special “Get to the Polls” button on Nov. 6. To access the function, make sure you update to the latest version of the app.
Lyft is also preparing to offer free rides on Election Day, but specifically to voters who live in underserved communities. “We will be working with nonprofit partners including Voto Latino, local Urban League affiliates, and the National Federation of the Blind, to distribute individualized coupons codes to those who need them via their website, email, or social channels,” the company told PCMag in an email.
In addition, Lyft plans on offering 50 percent discounts to people who need rides to the ballot box on Nov. 6. The discounts will be offered through groups including TurboVote, Vote.org and Nonprofit Vote.